Chapter 5

Chapter 5 Language Systems of the Crisp reading introduces some components of visual language, including hierarchical syntax, visual irony, and simile. The chapter starts with the section called,”Saying and Playing.” This section talks about how type can changed, or arranged to play on what it is saying. For instance, naming the brand nice, but changing the type to look like a smiley face. I remember that Kofi was talking about something like this in last years class, and it was nice to see an overlap. Continuing in the chapter, it starts talking about semantics and syntax, which is something that was taught to us. Again this was something that was taught to us in Kofi’s class. I kind just breezed through this section, but I did stop at the semantics and syntax of hierarchy section. This section went into different way to make the reader read what you want first. I know changing the point sized or weight of the type will do that, but it was nice to have a further elaboration to that. It was also nice to see some examples of that. Later in the chapter, the author started going over similes, metaphors, metonymies, and synecdoches. This was something wasn’t new but the book further elaborated these concepts.