Objective: Get people to understand that they need to start taking actions to take care of the environment for the later generations.
Issue: People aren’t caring about the environment and turn a blind eye to blatant environmental issues.
Insight: A lot of people feel that the issues aren’t important now, because they feel that it doesn’t negatively affect them now.
Challenge: Get people to understand that their actions have consequences in the future.
Objective: Get college students to not get distracted while walking across the street.
Issue: College student s are getting hit by cars, because there are not paying attention when crossing.
Insight: People are so glued to their devices, it makes them unaware of the outside world.
Challenge: Getting people to think twice before walking across the road.
Objective: To get people to understand that college level art programs are a lot of work.
Issue: People stigmatize art majors, thinking we don’t work as hard as other majors.
Insight: Due to stigmas, people are led to believe art majors art hard workers.
Challenge: Get people to see through the veil of ignorance and understand that making art isn’t easy.
https://www.theodysseyonline.com/why-you-should-take-art-majors-seriously
Do People Really Care about the Environment?
https://www.safety.com/distracted-walking-a-major-pedestrian-safety-concern/
The Khalil Experience 