#1
Objective: Help people (age 18-30) find a meaning connection with others
Issue: Younger generations are finding it difficult to find a meaningful connection with someone due to their reliance on technology.
Insight: People love the feeling of being ‘liked,’ but fall short when it comes to an actual conversation.
Challenge: Get people to understand that a conversation blossoms when meeting face to face.
#2
Objective: Educate people (age 18-30) to be more conscious of the power that a picture has over people and their desires.
Issue: People are disregarding their safety and the treatment of their surroundings for the sake of a like or follow.
Insight: People want to recreate a photo or capture a similar experience by any means necessary.
Challenge: Help people understand that a picture is worth the consequences.
#3
Objective: Get others (age18-30) to understand that technology shouldn’t be used as an escape from the outside world.
Issue: People are relying heavily on their devices to escape communicating with others in the real world.
Insight: People like to turn off from the world. Pretending to listen to music, text, or answer a call is a way for people to get out of talking to people.
Challenge: Get people to turn on when others are around them.
Bibliography
The Khalil Experience 